Super Bowl Champion, Omar Bolden, Joins NY Fashion Label, REINGE
New York, NY | REINGE, a high-end streetwear brand, announced that Omar Bolden has joined the team for a few months while rehabbing a torn ACL.
Bolden, most recently a player on the Denver Broncos, has been appointed Branding Advisor to REINGE where he will help execute and implement various creative branding initiatives. This partnership bodes well for future engagements with REIINGE and other interested elite athletes.
“We want Omar as part of the team because he is the REINGE guy,” said Kevin Flammia, Founder and CEO of REINGE. “Regardless of the objective, he strives to exceed at the elite level. Whether he’s on the field or making a first impression, he is acutely attuned to the finest details. At the end of the day, the elite separate at a granular level,” mentions the recent Apparel Magazine’s 2016 “30 Under 30”.
“First and foremost, I’m very excited for the opportunity to be here and to officially get my foot in the door in the fashion industry,” said Bolden. “I’ve spent the last four seasons in the locker room where I’ve gained insights that I look forward to applying.”
Bolden brings a vital perspective to the team as REINGE preps for its official launch in 2018.
REINGE (@reingeclothing) is a fast-rising menswear brand centered on the modern athlete: both physical build and off-court lifestyle. Beyond the contemporary, well-fitting collection, REINGE aims to help athletes succeed outside of sports, both personally and professionally. Leveraging its new ready-to-wear sizing system that is built on 3D body scan technology, REINGE is integrating data into fashion in a way that maintains the integrity of design intent but provides tools that better serve customers and improve operational performance.
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