Grounded in fashion and innovation
REINGE is thoughtfully designed using body scan data as the backbone of product development. Unlike any other brand, REINGE applies analyzed, proprietary data from thousands of up-to-date body measurements in the early stages of design. We've created an unprecedented sizing standard for the unprecedented body, tackling once and for all, the root cause of ill-fitting clothing.
Present day fashion is based on World War II sizing standards where tailors hand-measured the military to produce the first mass production of it's time. While revolutionary to the industry, technology and body types have changed immensely since then, and nearly every man as a result is plagued with issues in fit. Athletes in particular--and those over 6’0”--have very few options for purchasing even the most basic everyday clothing items; they're limited to custom, which is costly, time consuming and often lacks in design aesthetic, or worse, they resort to ill-fitting Big & Tall menswear. This is a genuine, but often overlooked, problem for millions of men who have neither the time nor the resources to customize ever-changing fashion trends. At REINGE, we have solved this unique issue using body scan data as the backbone of our apparel product development. Our unprecedented sizing standard is exceptional to the industry, allowing our designer product to fit the modern athlete straight off-the-rack.